皇家國(guó)際物流流教你如何讓自己的listing出現(xiàn)在搜索結(jié)果首頁(yè)的？
時(shí)間：2017-09-16
同樣作為亞馬遜上的賣家，這些動(dòng)輒百萬(wàn)千萬(wàn)的賣家是如何讓自己的listing出現(xiàn)在搜索結(jié)果的首頁(yè)的呢?01.優(yōu)化產(chǎn)品Title一定要讓你的產(chǎn)品標(biāo)題成為客戶的優(yōu)先考慮，因?yàn)門(mén)itle是買(mǎi)家在瀏覽商品時(shí)首先看到的東西。關(guān)于title，應(yīng)該有一些關(guān)鍵詞包含在里面：· Brand· Productline· Materialor key feature· ProductType· Color·Size· Packaging/Quantity舉個(gè)例子，如果你買(mǎi)的是枕頭套，那么tiltle就可以寫(xiě)成這樣：60GSM Double Brushed Satin Stitched Pillowcase Set, Hypoallergenic, Wrinkle,Fade, Stain Resistant, Set of 2, Beige考慮一些顧客可能會(huì)使用的其他的關(guān)鍵詞。比如如果你賣的是《指環(huán)王》(Lord Of The Rings)，那么就可以把“l(fā)otr”作為一個(gè)關(guān)鍵詞。如果你是賣冰棒磨具的，那么“popsicle maker”就可以作為一個(gè)關(guān)鍵詞。02.選對(duì)產(chǎn)品類別產(chǎn)品放錯(cuò)地方是什么概念?你一個(gè)賣襪子的放到牛仔褲的類別下，你覺(jué)得那些搜索“牛仔褲”來(lái)的客戶會(huì)點(diǎn)擊來(lái)買(mǎi)你的襪子嗎?是的，結(jié)果就是產(chǎn)品沒(méi)對(duì)精準(zhǔn)的客戶產(chǎn)生曝光。數(shù)據(jù)發(fā)現(xiàn)，如果產(chǎn)品放在了最優(yōu)最匹配的類別下方，銷量會(huì)翻升4倍。在你列出item之前，作出一個(gè)快速的調(diào)查，看它出現(xiàn)在哪個(gè)類別。
我們還以枕頭為例，當(dāng)輸入這個(gè)詞時(shí)，在出現(xiàn)的多個(gè)選項(xiàng)里找出最適合的類別。很顯然pillowcase這個(gè)屬于Home & Kitchen。03.產(chǎn)品描述里包含關(guān)鍵詞
關(guān)于產(chǎn)品描述，有兩件事需要注意。首先，使用子標(biāo)題和bullet points來(lái)分解文本。其次，使用長(zhǎng)尾關(guān)鍵字來(lái)說(shuō)明產(chǎn)品的優(yōu)點(diǎn)。不要再描述和標(biāo)題里堆砌關(guān)鍵詞，這對(duì)提升排名是無(wú)益的。還說(shuō)枕套的例子，它的關(guān)鍵詞是:
枕套由100%的微纖維制成塵螨耐藥;對(duì)過(guò)敏人群有良好的選擇低過(guò)敏性，適用于敏感肌膚免燙枕套;低維護(hù)，不需要熨燙包封枕套，使枕頭被完全遮蓋。比埃及的棉花更柔軟，更透氣三排緞子縫制，極致舒適標(biāo)準(zhǔn)尺寸的2個(gè)枕套，有2個(gè)枕頭大小20" X 30 "。機(jī)器可洗，干低，持久耐用適合所有年齡的人，母親節(jié)、父親節(jié)、生日、婚禮、和圣誕節(jié)都適用。04.review1，如果商家主動(dòng)索要，70%的顧客愿意留評(píng)的。2，當(dāng)買(mǎi)一樣商品時(shí)，90%的顧客瀏覽的review少于10條。3,58%的顧客認(rèn)為星級(jí)評(píng)論很重要4,74%的顧客相信好評(píng)的真實(shí)性。5,54%的顧客在讀完好評(píng)后會(huì)愿意進(jìn)入網(wǎng)站看看。所以，review的重要性可想而知。但索評(píng)是一個(gè)難題，送優(yōu)惠券啊打折送禮品啊，一不小心就會(huì)踩到雷區(qū)。那么催評(píng)如何寫(xiě)呢?以下是由eGrowth Partners提出的優(yōu)質(zhì)模板，僅供參考!HandlingProblemsIfyou have any questions about our product or if your experience with us was lessthan perfect in any way, please contact us immediately at [insertlink] so we can make it right for you!Wehope you love your new [insert product name]! If you have any questions orif your experience was less than perfect in any way, please let us know so wecan make it right [insert link].Sometimeswhen a product is delivered by mail it gets damaged in shipping. Or maybe it'snot quite what you wanted. It may not fit right. You may have changed yourmind. We understand and we are here tohelp! Click [here] for easy returns with Amazon orclick [here] if you have a question. We want to make it right foryou.Askingfor FeedbackPleasetake a moment and share your experience with others! [insert link] Weuse customer feedback like yours tocontinuously improve ourproducts. Other customers on Amazon rely onreviews to make informeddecisions. Thanks for helping to make Amazon abetter place to shop!Ithas been a few days since your [insert product name] was deliveredand we hope you are enjoying our product. As a small business,feedback from our customers means the world to us. We rely on peoplelike you to let us know what we are doing right and where we couldimprove. Would you mind sharing your experience withothers? [insert link] Thank you!
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